01
3.2×
Repeat-rate growth
Use Cases F&B
Beit Aljood Beit Aljood — A loyalty programme relaunched in 4 weeks
How Beit Aljood transitioned from plastic cards to a unified digital loyalty programme — with measurable results across every branch.
- Region · Saudi Arabia · 12 cities
- Size · +20 branches
- Published · April 25, 2026
The challenge
The old loyalty programme relied on plastic cards and a slow points-tally process at the POS. 37% of new customers didn’t complete sign-up on their first visit, and the marketing team had no tools to segment customers or track their journey.
The executive team wanted a single dashboard answering three questions: how many active customers? what is the cost of acquiring one? what is the return on every riyal spent on incentives? The old system couldn’t reliably answer any of them.
On top of that, branch teams were spending hours each week reconciling points manually between the system and accounting — error-prone, delaying month-end close, and frustrating employees.
The solution
One customer experience across every channel
01 · Digital wallet
Replacing the plastic card
A Resal digital wallet on the customer’s phone — unified membership number, QR scan in two seconds, balance updated instantly across all Beit Aljood channels (branches, app, website).
02 · One dashboard
Data that talks to leadership
A live dashboard for the marketing and finance team: active members, membership age, cost of acquisition, and ROI per riyal of incentive — with filters by branch and region.
Results within 90 days
02
42%
Average bill increase
03
+21%
Revenue growth per customer
04
4
Weeks from launch
Customer voice
Why Beit Aljood chose Resal?
Resal gave us a loyalty platform we’re proud our customers use — we don’t need to explain it, and we don’t need to apologize for it.